Consumers’ attitudes toward online shopping have shifted. Before making a purchase, they do extensive research. They’re also making several straight purchases using their smartphones rather than going into stores. You can Go Now to the amazon website to know more. As a result, it’s critical to begin thinking about selling online. So, whether you’re a beginner or experienced seller, here are a few guidelines and basics that every seller may do, whether they’re selling private label products or other branded products.
- a) Create a comprehensive product catalog
- Use high-quality images:
According to 63 percent of customers, images are more significant than product reviews or descriptions. As a result, it’s critical to have high-quality product images. The product should be well explained in the photographs.
- Infographics:
If you’re selling a fan or air conditioner, an infographic would be an excellent approach to show how the product works and highlight its prominent features and the product size. Furthermore, product descriptions must be highly detailed and avoid deceptive claims. The titles of products must be relevant and concise, using keywords that will help shoppers find them quickly.
Once you’ve accomplished all of the preceding steps, and if you’re the owner of a brand with a registered trademark, you’ll need to do A+ cataloging. A+ cataloging lets you construct a brand store on Amazon India, similar to having your website/landing page for your brand.
- b) Sponsored products:
Once you’ve established your product page hygiene, and because your SKU/ASIN is fresh to the Amazon marketplace, it won’t be easy to find your product accidentally. Because a new product is fresh to the website, it takes time to appear in search. The Sponsored Product function on Amazon might be used to solve this problem. Your products’ visibility on the search page will improve if you promote them. The amount of money spent on advertising will be significant at first. It will, however, normalize with time and provide you with a higher return on investment.
If your product is one-of-a-kind, your average sale cost will be cheap, even if you spend a lot of money on advertising. You can choose keywords for your goods in the manual option, which will aid consumers in finding them. If you have a registered trademark and your brand is listed on Amazon, you may use Brand advertising to direct customers to your brand store, where they can view your whole brand page and product selections.
- c) Fulfilled by Amazon and Amazon Prime:
It is critical that your products have the Prime or Fulfilled by Amazon badges to ensure success. You’ll be able to send your products to Amazon fulfillment centers (FCs) via this method. Most of Amazon India’s sales are made up of Prime eligible items. The Prime emblem instills confidence in Amazon customers by demonstrating that your products are compliant with Amazon’s policies and do not make deceptive claims about the product. c) Fulfilled by Amazon and Amazon Prime: It is critical that your products have the Prime or Fulfilled by Amazon badges to ensure success. You’ll be able to send your products to Amazon fulfillment centers (FCs) via this method. The majority of Amazon India’s sales are made in India.
