You can link the app tracking with the tracking data of other channelsbecause people often use their smartphones to get information and then buy using their desktop or tablet. Without cross-device tracking, one would not recognize this important information and impulse function from mobile and would incorrectly provide too little money for mobile ads.
To do this, the data from cross-device tracking must also be used correctly by your attribution model. Instead of a static model (e.g. last-click), a dynamic attribution model should ideally be used, which works based on statistical methods and intelligent algorithms. In this way, the true contribution of the channels and individual touch points to the conversions can be correctly determined. With the JJSPY cellphone spy appnow you can have the best choices available. JJSPY happens to be the best deal in this case.
The First thing
It should be ensured that the cross-device tracking corresponds to the legal framework. It is important that the unique user identifier (e.g. e-mail address or customer number) is not sent to the tracking provider as plain text, but rather in encrypted form. If the user then logs in via another device or via app, he is clearly recognized via the user identifier. In this way, all of his devices can be brought together to form a holistic customer journey. Personal user data are not transmitted.
The Right Target
Targeted cross-retargeting can only be used if cross-device tracking works. Cross-retargeting is the repeated addressing of users across their various devicesfor example, by beacon at the POS based on interests previously shown online. Higher conversion rates compensate for the additional effort, because you can reach customers at the right time in the channel in which the purchase decision is made. For this, it is crucial that all data flow into both bid management (SEA) and real-time bidding in order to use the knowledge gained optimally and fully automatically.
- Depending on the app setup, a different tracking implementation is required: No app tracking is necessary for web appsthey do not have to be installed, but run directly in the browser of the mobile device. Purely native apps are self-contained and do not pull data from the web in real time. The advantage: With the interfaces to the hardware, the process works without complications and the app can be fully tracked by integrating the SDK. A cross-device match is still essential to correctly combine online advertising and app interaction. Otherwise not only the user’s other devices are ignored, but even touch points from the app and browser are not recognized as the same user.
Caution: In practice, most “native” apps also load content dynamically via Facebook for example,the content changes too quickly and should be displayed too differently to be able to work purely native. With such hybrid apps, also called HTML5 apps, the product search and display are pulled from the website into the app other components (often the shopping basket, for example) are based on native libraries. The challenge: Information that is loaded via JJSPY does not know anything about the elements called up via the SDKand vice versa. In order to track the user across the app / HTML5 limit, app tracking and cross-device tracking must therefore mesh perfectly. This is the only way that tracking can follow the application flow, the conversion funnel can be reasonably understood and relevant retargeting can be carried out.
Always think from a user perspective:
When setting up an app, you should give the user the opportunity to save their data and preferences from the outset. Not only is this a welcome service for many users, it also makes tracking easier.
App tracking is an increasingly important part of multichannel tracking
In summary, app tracking is an important tool for companies to optimize the conversion funnel and improve customer contact. But it is just a piece of the puzzle of the marketing keyboard: app tracking does not replace multichannel tracking, but is a key part of it. This 360 ° view of all channelsonline and offlineenables potential customers to be reached with relevant content throughout their decision-making process. In this way, the conversion rate and thus the turnover can be increased significantly.
