SEO Search engine optimization concept as colorful alphabet SEO, handwriting explanation with color chalk, robot arm and magnifying glass on blackboard wallpaper.
A landing page is the first valuable source for people to know what you offer, and it is important to know how to build SEO-friendly landing pages. The right SEO services in Delhi will help you build SEO-friendly landing pages. So, we have listed some tips and practices that will guide you through creating your landing pages.
Page length doesn’t matter
While this has been a debated topic for a long time, there is simply no hard and fast rule for this. Unless your page content is relevant, unique, engaging, and well-elaborated, you simply cannot expect your page to rank well in the SERPs.
When your content is well-researched and enticingly presented, it will attract a lot more readers and eventually get a lot more shares and recommendations and a lot of clicks. These factors trigger Google and other search engines to rank such pages higher up, remember? Choose a top Digital Marketing Agency in India to understand this.
Select keywords
Search engines rank your page based on the keywords you select as identifiers in a user’s search. Exhaustive keyword research will make you choose more apt ones relevant to your content, which will help gain you higher rankings in search results. And higher the page rank, the higher the chances of it attracting more traffic.
Use keywords strategically
Putting your selected keywords strategically on your page will ensure that you are well ahead of your completion on SERPs. Never use your keywords too many times, lest Google penalizes you by dropping you down the ranks. Some places to place your keywords are:
- Title tag
- Header tags
- Meta description
- Image file names
Custom URL
Instead of a generic URL, search engines prefer to see a custom domain in the URL. When users search for the same keywords on your page, wouldn’t you want to stand out as unique? Would a generic domain URL (which many others may be using) bring you more traffic? No. A unique URL helps in getting more traffic to your page.
Shareable content
Making your content shareable may not affect your SERP rankings directly, but indirectly it does, especially since high-quality content is what users seek constantly. Also, apart from search engines, being recommended and shared across social media leads to a much larger footfall on your pages, which can also convert to more sales and a higher ROI.
Seasonal landing pages
When you have landing pages that are seasonal or annual, never wipe them clean because they already have all the SEO-optimized content and links mentioned. Rather it’s better to modify the content to a more current relevance. Also, add more current SEO optimizations wherever possible. Your authority will increase. And the page rank of your landing page will climb higher up the SERP ladder.
Page speed
Your page speed is a primary deciding factor for Google’s algorithms to consider where and how your landing page will rank in the SERPs. Also, when it comes to users accessing your landing pages, remember that no one will wait too long, definitely not as long as even 3 seconds now, what with mobile and voice-first taking over gradually. We are entering an age of speedier interaction where users expect your creations to respond almost as quickly as any human would. Some tips here could do you good:
- Shut off all extensions that aren’t being used.
- Switch over to a faster web host.
- Use smaller size image files with better quality.
- Use minimalist, customizable, responsive, and mobile-friendly page themes and templates.
Backlinks
For a boost in organic traffic, backlinks are still one of the best options. When some other website links back to your content, it tells Google that they vouch for and endorse your content. And if those sites are high-authority sites with a high page rank, then you are unofficially certified by them – something that makes Google’s algorithms trust your site and content even more.
So go ahead and create your next landing page while keeping in mind the guidelines discussed. Remember, to create your website by any professional website designing company in Delhi or India. They will not only give your website an aesthetic look, but they will also be SEO-friendly.
