You have put quite a bit of work into building your business. The day has arrived to open it up to the public and start serving your customers. Here are a few steps to follow to ensure success during your special occasion.
Prepare the Facility
Your business will be packed with clients wishing to see what you do and if you offer anything they are interested in. You want your facility to look clean and professional while they are there. Before the day of the event, hire Janitorial Services Destin FL to come in and tidy up the mess left from the construction. Be sure that the windows facing the storefront are cleaned and that everything is put in its place. This should be done before you stock your shelves.
Invite Special Guests
People who are interested in your company are probably familiar with the industry that you are in. They will be excited to meet professionals that work with the products that you sell and conduct classes with them. Contact the experts who are familiar with your specialty and invite them to speak at your event. You will want to set aside money in your budget to pay for their travel expenses and engagement fees. Advertise that they will be there and what time they will be presenting.
Market the Event
Begin your advertising a month before the event. Open up social media pages for your business then purchase advertising from the platform talking about the grand opening. Reach out to your local television station and get pricing for an ad. If this works in your budget, have them film one and release it to the public as soon as you can. Talk to the nearby radio stations about doing a live broadcast during it. This will bring customers to your facility who might have passed it by before.
