It takes only a few seconds to make a first impression. Store shelves are crowded and your product is competing for attention. Is your packaging working for your brand to convey the message you want to consumers? Here are a few tips to make your packaging stand out.
Strive for Simplicity
Sometimes, less is more when trying to grab a consumer’s attention. Simple packaging that conveys one coherent message about the benefits of the product can attract more customers. People are only getting busier, so they desire a product that makes the purchase decision easy for them. Simplify your packaging with custom labels Portland OR to convey benefits without overwhelming consumers.
Evoke Emotion
Colors have strong ties to our emotions. Use your product’s packaging the help elicit emotion from potential customers. Red packaging can evoke potent emotions like love, passion, and anger, while blue or green packaging can have a calming and soothing effect on consumers.
Tell a Story
More and more consumers want to make conscious purchases. Using your product’s packaging to tell your brand’s story can help connect with consumers and build trust. Keep the messaging clear and concise. You don’t want to include too much information that appears so overwhelming the consumer never reads it.
Show Don’t Tell
Using quality images on your packaging can be more impactful than including words. The right image can convey to customers details about the product and also promises of how they will feel when using the product. This allows you to tap into the emotions of prospective buyers and make a more persuasive sale through the use of your packaging.
No matter what product you are selling, packaging can affect how well it sells when on the shelf. Using these tips, it’s easy to improve your package design so your product can connect with more consumers.
