If you are aware of public relations, you must know how important it is for the growth and development of any organization. When you work with a leading PR consultancy, you explain your goal in detail, and the professionals put their complete effort into reaching it efficiently. With the help of PR, you can achieve various goals like increasing brand awareness among the target audiences, reaching the right audiences, enhancing brand credibility, generating leads, and much more. In simple words, it provides the point of view of the person looking at a company’s products and services.
Now that you’ve learned a little bit about public relations, let us know about the five types of PR
- Media Relations: This PR type refers to maintaining healthy and long-lasting relationships with media professionals, journalists, and publicists. This is gained by sending newsworthy stories, pitching interviews, and issuing press releases to various interested media outlets. The major aim behind media relations is to gain attention for their news, boost their views, and reach larger audiences. When a journalist mentions a company, its credibility increases, which helps in lead generation.
- Strategic Communications: In this type, all the actions related to a PR team are taken. A clear goal and detailed objectives are decided for the company, which helps them reach the final target. The PR professionals give themselves enough time to understand the main priorities of the brand. They then use various communication methods and take the necessary actions to meet the goal.
- Social Media Communications: This is one of the most recent and dominant types of PR. If you look at the current scenario, you will observe that the majority of the information is transferred using social media and other online platforms. Every brand, whether it is a startup or established, uses social media to reach its target audiences. The competition is so fierce that the online presence of every brand is essential. Social media provides an opportunity for brands to directly interact with their target audiences. It is a great platform that can help a brand gain popularity in a very short period of time. But at the same time, it can be very dangerous as well. It takes a second to ruin a brand’s reputation using social media platforms. Therefore, guidance from PR professionals is highly important. With their knowledge and experience, they know how to handle the situation efficiently without causing much damage to the brand’s reputation.
- Crisis Communications: A crisis is an emergency that can happen at any time in an organization. Every organization suffers from this situation at least once in its career. If it is not handled on time, it can cause huge damage to the reputation of the organization, which takes years to reimburse. PR agency always stay prepared with a crisis communication and management plan in advance. The team uses its years of experience to handle the situation efficiently and make the organization learn from such mistakes.
- Public Affairs: This personality is primarily concerned with developing relationships with politicians. Companies can benefit from this type of PR by managing such relationships.
